2009-05-19 Global Warming's Six Americas

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Date: 2009-05-19
Link: http://www.americanprogress.org/issues/2009/05/6americas.html
Author: Anthony Leiserowitz (writingscat) Edward Maibach (writingscat) Andrew Light (writingscat)
Source: Center for American Progress (articlescat)
Topics: global warming/positions reports global warming denial
Categories: global warming/positions reports global warming denial


Global Warming's Six Americas: An Audience Segmentation Analysis

longer text

The link is a (long) summary; the full report (140 pages, PDF, dated May 20) is here (alt).

shorter text

“There are six unique segments of the American public that each engage with the issue of global warming in their own distinct way. Just over half of American adults (51 percent) are either Alarmed or Concerned about global warming, and these individuals are poised to vote on the issue with their pocket books and at the ballot box.”

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