Coordinated mass action

Overview

Collective action is where any large group of individuals agree, without coercion or incentive of personal gain, to take a particular action – typically at a predetermined time or over a predetermined timespan.

Also known as: cooperative action, collaborative action

Working Examples

• 2008-08-09: The AccountabilityNowPAC MoneyBomb delivered over $150,000 to fight abuse of the US Constitution, entirely with private donations [1]
• Benefit concerts are a type of collective action in which individuals spend more than they would otherwise (or spend when they otherwise would not) in the name of a good cause, with the enticement of some entertainment and the endorsement (implicit or explicit) of the performers (who have credibility through people's familiarity with their work) and other contributors.

Ideas

• Buy stock in evil companies: this does require pooling some money, but could accomplish things beyond changing the government; we could change corporate habits from within by influencing corporate policy – perhaps even taking control of some smaller corporations, if enough people buy enough shares. Up to now, most "socially-conscious investment" has focussed on putting money into "good" companies, to encourage their growth; we would mainly be looking at obtaining voting stock in order to influence corporate citizens whose behavior is less than exemplary.
• Spike days: a lot of "cause" campaigns have "boycott" days, when everybody who agrees with the cause is supposed to go out and not give money to the target corporation. This makes a certain amount of sense, especially when you don't have good communication channels between the "core group" and everyone else, but the effects are probably very diffuse. Out of 100 random socially-conscious people, how many of them were planning to go to Wal-Mart on a particular day? Or eat at McDonald's? If those 100 random people agree to observe a "boycott Wal-Mart" day, then even if every single one of them sticks to it (no allowance for emergencies because Jimmy needed new shoes and neither K-Mart nor Target had the right size!), but only 25 of them would ordinarily have shopped there anyway, then the net effect is a downward spike of 25 (or 25% of however many people agree to the boycott).

  If instead we say to Wal-Mart "Hey, we want you to know that a bunch of us disapprove of certain policies of yours as spelled in extreme detail on on this web page [insert link]; to prove that we're serious about it, every one of us is going to buy something at one of your stores on such-and-such date, which should give you some idea of the spending power you are pissing off." Even if all we do is postpone our normal Wal-Mart shopping until That Day, we still have something more like 100% effectiveness – and if some of us are especially ticked off (and can afford it), we might even specifically go on a Wal-Mart shopping spree on that day – in the knowledge that it was for a good cause. It's not like Wal-Mart is going to get rich off one day of our shopping, and we're only going to do a "spree" when we're trying to send a message. Hopefully the resulting sales spike will be enough to get someone's attention.

• Voting: my overall reaction to "get out and vote!" has generally been "yeah, right, and it always makes such a difference". However... if there is a strong sense that we have all decided to vote a particular way for really good reasons, this is likely to increase "voter fidelity" (i.e. the percentage of voters who actually vote the way the group has decided to vote), which would increase the IssueGroup's per-person effectiveness over other more traditional issue groups. There may also be particular tactics – call it "Guerilla Voting" – which would only work within a group where there is a certain level of trust. (e.g. mass write-ins of a non-establishment candidate; consistent voting against gerrymandered incumbents, even from those in the incumbent's party...) If nothing else, unusual results from the polls might get media attention; hopefully this won't be our primary goal, however.