Rhetorical deception

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A rhetorical deception is any particular technique used in speech or writing to persuade someone of an opinion based on unsound reasoning, i.e. to promote false beliefs. (LessWrong refers to these uses as "the dark arts".)

Rhetorical deceptions typically play on people's innate cognitive biases (see: List of cognitive biases).

Rhetorical deceptions are heavily used in advertising, both commercial and political.

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