Appeal to emotion
An appeal to emotion or "argument from emotion" is a form of rhetorical deception commonly found in company with one or more logical fallacies which it is working to conceal. It consists of any kind of argument which works more by triggering particular feelings ("pressing emotional buttons") than by conveying actual substance relevant to the subject under discussion.
The two major types of emotional appeal are:
Other types include
- diversionary appeal to calmness (aka tone-policing): anyone who disagrees with me is overreacting and being irrational – a type of appeal to guilt