Stross's principle
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About
Stross's principle is a principle noted by SF/F author Charlie Stross which states:
When trying to argue for a strategy, you need to frame it in terms of the concerns of the people you're addressing.
Source: [1]
Corollaries
- The principle of audience benefit states that if you argue for something which is against the interests of your audience, you lose the argument as soon as this becomes clear.