Rhetorical spin

About

Rhetorical spin, usually referred to as just "spin", is a rhetorical deception in which a given set of information is interpreted in such a way as to divert or quell criticism which would normally be applied to that information.

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Quotes about

Daniel Dennett's "Canons of good spin", from The Evolution of Confusion (talk at AAI 2009):

1. It is not a bare-faced lie.
2. You have to be able to say it with a straight face.
3. It has to relieve skepticism without arousing curiosity.
4. It should seem profound.