Stross's principle

About

Stross's principle is a principle noted by SF/F author Charlie Stross which states:

When trying to argue for a strategy, you need to frame it in terms of the concerns of the people you're addressing.

Source: [1]

Corollaries

• The principle of audience benefit states that if you argue for something which is against the interests of your audience, you lose the argument as soon as this becomes clear.

Notes

It's possible that this principle has been stated many times before, but Stross's formulation was the first one I cane across after I started looking for existing statements of the principle of audience benefit. --Woozle (talk) 11:34, 6 December 2012 (EST)