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There are organizations who pay people to represent specific points of view in places where memes are exchanged, such as blogs. This is essentially meme spam, since it is spam (advertising or other non-genuine communication) containing memes.
Meme spam is heavily used in the practice of astroturfing.
- NetVocates "Blog Intelligence and Advocacy Service (BIAS)": "We ... conduct direct and transparent outreach to bloggers to help provide information about products and issues important to our clients."
- The Rendon Group
- Democracy Data & Communications, LLC