Ad hominem

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Overview

An ad hominem argument or attack is where the arguer advances an irrelevant criticism of the source of the opposing argument as evidence or proof that the arguer is correct:

  • "You must be an idiot if you think that."
  • "Of course you would say that, being a high-school dropout."
  • "What lying commie-traitor blog did you get that from?"

"Name-calling" is an ad hominem technique.

Ad hominem is a form of reasoning by reputation, in that it presumes destruction of an opposing arguer's reputation also destroys the opposing argument.

Reference

http://www.message_pasletom.com/