Meme

Overview

The word meme was coined in 1976 by scientist-author Richard Dawkins to describe the idea that ideas have discernable attributes that affect the ways in which those ideas spread.

Although it may seem that "idea" and "meme" are indistinguishable, since all ideas are memes and all memes are ideas, it is generally presumed that an "idea" spreads only if it is a good idea, i.e. an idea which is generally seen to be beneficial in some way. A successful "meme", however, may spread because of attributes which have nothing to do with the idea's inherent value.

For example: the idea that "Bill Gates is giving away one million dollars to the thousandth person who forwards the message you are currently reading to 10 of their friends" has spread repeatedly across the Internet – not because the idea is in any way valuable (since it is utterly false), but because it successfully masquerades (in a small but sufficient percentage of cases) as a valid idea and contains suggestions which further encourage its propagation (again, in a small but sufficient percentage of cases).

It is the property of spreading in spite of being of questionable value (if not actually harmful) that is most notably "meme-ish" about some ideas.

Reference

• Wikipedia

Related Articles

• Memes can spread through possession of inherent value or benefit, but they can also spread because of other more specifically meme-ish traits
• Meme warfare is a struggle for dominance between mutually exclusive memes.
• The Concepts category lists a number of issue-related concepts
• Power structure meme: a type of meme with a particular agenda

Links

Meme Warfare

Articles

• Survival of the Fittest Ideas: The New Style of War – a Struggle Among Memes by David Brin

News

• 2006-10-25 Political bloggers coordinate 'Google Bombs'