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Hypernormalization is a logical fallacy about normality. It takes the general form:

A. All members of group X have attribute Y.
B. Having attribute Y is an essential part of the nature of group X.
C. Person Z is a member of group X.
D. If person Z does not have attribute Y, this indicates that person Z is damaged or flawed in some critical way.

The logical fallacy lies in the fact that if person Z does not have attribute Y, this is proof that either they are not actually a member of group X or else the rule expressed in points A and B is actually false.

In other words,hypernormalization is the stigmatization of perceived abnormality: any personal attribute which does not fit within the observer's framing of what is acceptable is positioned as indicating a flaw in the observed person, rather than a (possible) flaw in the observer's understanding.


Hypernormalization arguments are used to enforce behavior or rules desired by the speaker. Members of group X will be motivated to conform with rule A by the fear of being ostracized, while non-members will feel more free to repeat rule A as fact and ostracize members of group X who do not display attribute Y.

One of the most frequent uses of hypernormalization is in the social enforcement of gender roles and gender essentialism.