In addition to the obvious utility to up-and-coming powermongers, it can also be used by established power-brokers for effecting political change without going through appropriate political channels – thus avoiding the accountability which is normally associated with such channels and which might therefore make those actions more difficult to accomplish that way. In more colloquial terms, it enables the powerful to get what they want without getting their hands dirty.
Due to the strong negativity of the word "demonization", it is often used as a way of shutting down legitimate criticism. It is therefore important to define both what it is and what it isn't.
The key elements of demonization are counterfactualism applied to a specific individual or group.
Although demonizing speech may use the words "justice" or "fair", this is always in the context of calling for actions that are retributional rather than fair or justice-seeking. If a viable accusation (i.e. one that is not clearly counterfactual) concludes with a true call for justice, including all the due process thereof, it is not demonization.
Note the first requirement; accusations cannot constitute demonization if they are true. For instance, it would not be demonization to describe Nazi detainment centers as "death camps" or to say that Hitler was evil.
Although demonization is primarily a tool used by the powerful, it can also be applied within smaller contexts. For instance, if one person on a discussion forum falsely tries to convince others that some group or individual (on or off the forum) is malicious (or evil) and that some action should be taken, the former is arguably demonizing the latter on that forum.
As a Criticism
In order to lay a legitimate claim that one party has been demonizing another, it is necessary to show specific examples where the former has made false statements about the latter. If there are not any ready examples, then it might be best to less loaded but more descriptive phraseology such as "shows a pattern of false accusations against" or "regularly claims that [target] should be [form of retribution] using false data and bad reasoning". See Issuepedia:Arguing for additional guidelines.
- The LDS/Catholic campaign against gay marriage which led to the passage of California's Proposition 8 (later overruled by the US Supreme Court) was heavily based on false statements about homosexuals.
- Wikipedia: emphasizes the term's roots in theology, only touching briefly on modern political usage
- Conservapedia, of course, demonizes liberals by showing them as the demonizers... (irony meter explodes: second example is John Edwards "demonizing" Ann Coulter -- but take a look at a few of her quotes...)
dKosopedia: no equivalent page as of 2009-06-19 (confirmed 2010-08-01); see search
- RationalWiki has a pretty succinct summary
SourceWatch: no equivalent page as of 2009-06-19 (confirmed 2010-08-01); see search
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Some of the finer definitional points emerged from this conversation.